Exercise beats drugs, suggests this trippy Bjorn Borg campaign

Ads by Nord DDB put a pyschedelic spin on workouts

By Alexandra Jardine. Published on Sep 04, 2018

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It's often said that exercise can release endorphins giving you highs similar to drugs. Now a trippy campaign from sports brand Bjorn Borg makes the correlation more overt.

A series of ads by agency Nord DDB shows people exercising-- running, cycling, lifting and working out with battleropes -- accompanied by clubby music and trippy, pyschedelic graphics. That's in their heads though -- cut back to reality, and they're just pounding away on a treadmill or exercise bike.

"We love sports but we believe that to inspire more people we need to focus on the playfulness and joy in exercise. 'Chase the Exerhighs' focuses on all feel-good chemicals that are released in our brain while working out and the joy and euphoria it creates," explains Johanna Juhlin, global brand marketing manager at Björn Borg.

The ads are running in-store, outdoor and digitallyin all of Bjorn Borg's markets.

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Sep 04, 2018
Bjorn Borg
Nord DDB
Marketing Director:
Jonas Lindberg Nyvagn
Brand Marketing Manager:
Johanna Juhlin
PR & Social Media Manager:
Emma Bengtsson
Chief Creative Officer:
Andreas Dahlqvist
Account Director:
Hanna Ternström
Account Manager:
Linda Lonaeus
Art Director:
Clara Uddman
Art Director:
Petter Swanberg
Senior Copywriter:
Martin Lundgren
Senior Designer:
Jesper Hellzén
PR Director:
Susanne Johansson
Planning Director:
Johan Rynell
Andrea Dahlbäck
Tor Westerlund
Social Media & Content Manager:
Jonas Eriksson
Production Company:
Director & Photography:
Frode & Marcus
Josephine Lundquist
Production Manager:
Stina Lindgren
Set Design:
Lisa Berkert Wallard
Tereza Ortiz
Make up:
Ignacio Alonso
Joe Yves

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