Real Men Do Authentic Work in Carhartt in Brand's Latest Striking Spot

Campaign From Anomaly Features Loggers, Construction Workers and More

By Alexandra Jardine. Published on Oct 06, 2015

Editor's Pick

Carhartt is great at strikingly shot advertising that celebrates manly men -- and its latest ad does it again, this time featuring real-life tough guys doing real jobs. In the spot, by Anomaly, construction workers, loggers, demolition experts and ranchers show off the brand's Full Swing range of workwear to a clanging beat that chimes with the sounds of their tools. The ad was directed by Josh Greenbaum of Delerio Films. This is a brand that sure knows how to make workwear look sexy, and also achieve that authenticity that other fashion brands can only strive towards.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Oct 06, 2015
Anomaly New York
Josh Greenbaum
Production Company:
Delerio Films
Executive Producer:
Chris Leggett
Hannah Bombelles
Original Music/Sound Design:
John Piscitello
Client Creative Director:
Brian Bennett

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.