Creativity

A 'phantom' takes the soccer world by storm in Nike's action-packed ad

Matthew Vaughn directs Neymar, Ronaldinho and more

By Alexandra Jardine. Published on Aug 13, 2018

Editor's Pick

Nike has fun with the idea of a mysterious soccer "phantom' in a celebrity-filled spot promoting its new PhantomVSN boot.

Created by Wieden & Kennedy Amsterdam and directed by blockbuster action pro Matthew Vaughn (director of "Layer Cake," the "Kingsman" films and "Kick-Ass"), the ad centers on the arrival--in a puff of black smoke--of a mysterious phantom-monster who tears it up on the soccer field. He/she becomes an urban legend as everyone whispers about what they can do--but who is it? Various players are suggested, including Kevin De Bruyne, Ronaldinho, Neymar, and female star Mal Pugh.

Actor Edward Holcroft, one of the "Kingsman" stars, plays the spot's soccer player protagonist, while Nigerian rap star WizKid, his posse Legendury Beatz and Tiwa Savage also appear. The music is a mashup between Genesis and Heavy Metal by Justice. Lights, smoke, CGI and even an octopus add up to an entertaining two-and-a-half minutes kicking off the new soccer season. Nike has been teasing the effort on social with the hashtag #AwakenThePhantom.

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Credits

Date
Aug 13, 2018
Client:
Nike
Agency:
Wieden & Kennedy Amsterdam
Executive Creative Director:
Eric Quennoy
Executive Creative Director:
Mark Bernath
Creative Director:
Craig Williams
Creative Director:
Evgeny Primachenko
Art Director:
Riccardo Rachello
Copywriter:
Jake Barnes
Head of Broadcast Production:
Joe Togneri
Broadcast Producer:
Elissa Singstock
Assistant Producer:
Sanne Van Hattum
Planning Director:
Stephane Missier
Communications Planner:
Hillary Heath
Group Account Director:
Kathryn Addo
Group Account Director:
Alyssa Ramsey
Account Director:
Amber Martin
Account Manager:
Fulvio Itagiba
Head of Design:
Joe Burrin
Studio Director:
Lizzie Murray
Designer:
Gustav von Platen
Project Manager:
Loes Poot
Project Manager:
Saskia van Zwieten
Business Affairs:
Emilie Douqué
Business Affairs:
Belen Jerez
Production Company:
Black Label Production
Director:
Matthew Vaughn
Director of Photography:
George Richmond
Producer:
Tim Wild
Executive Producer:
Dom Freeman
Editing Company:
The Quarry
Editor:
Paul Watts
Editor Assistant:
Patrick Walsh
Producer:
Tor Adams
Audio Post:
Grand Central Studios
Sound Designer/Mixer:
Raja Sehgal
Music:
Justice Remix
Artist:
Justice
Title:
MassiveMusic
Music Company:
MassiveMusic
Post Production:
The Mill
3D Lead Artist:
Adam Droy
3D Artist:
Alan Williamson
3D Artist:
Andreas Graichen
3D Artist:
Antoine Mariez
3D Artist:
Ashley Tilley
3D Artist:
Bethan Williams
3D Artist:
Carlo Carfora
3D Artist:
Dan Yargici
3D Artist:
Deniz Cinar
3D Artist:
Evelina Dalin
3D Artist:
Giacomo Cavalletti
3D Artist:
Jack Powell
3D Artist:
James Hansell
3D Artist:
James Hickey
3D Artist:
James Weston
3D Artist:
Joshua Curtis
3D Artist:
Kate Gabrielova
3D Artist:
Katherine Ross
3D Artist:
Kevin O'sullivan
3D Artist:
Kristian Olsson
3D Artist:
Ludwig Ek
3D Artist:
Maria Carriedo
3D Artist:
Matthew Kavanagh
3D Artist:
Maxime Cronier
3D Artist:
Nile Hylton
3D Artist:
Pavel Mamichev
3D Artist:
Peter Agg
3D Artist:
Philippe Moine
3D Artist:
Sergio Xisto
3D Artist:
Todd Akita
3D Artist:
Tony Atherton
3D Artist:
Will Burdett
3D Artist:
Amritha Raajendher
3D Artist:
Ananda Murthy
3D Artist:
Bharat Ediga
3D Artist:
Gokul N
3D Artist:
Jadheer T P
3D Artist:
Karthick Karuppaswamy
3D Artist:
Karthik Viswanathan
3D Artist:
Rajan Ramakrishna
3D Artist:
Rijo R
3D Artist:
Sendil Kumar J
3D Artist:
Shaik Azam
2D Lead Artist:
Gianluca Di Marco
2D Lead Artist:
Dan Adams
2D Artist:
Carl Norton
2D Artist:
Dan Adams
2D Artist:
Declan Andrews
2D Artist:
Fergal Hendrick
2D Artist:
Georgina Ford
2D Artist:
James Pratt
2D Artist:
Olivia O'Neil
2D Artist:
Peter Hodsman
2D Artist:
Rebecca Clay
2D Artist:
Sole Martin
2D Artist:
Theajo Dharan
Tracking Supervisor:
Senthil Murugan Balasundaram
Matte Painting:
Henrik Holmberg
Matte Painting:
Cameron Johnson
Matte Painting:
Can Y. Sanalan
Matte Painting:
Jiyoung Lee
Design:
Kenny Addeh
Colorist:
James Bamford
Color Assistant:
Thomas Mangham
Executive Producer:
Gemma Humphries
Executive Producer:
Alex Fitzgerald
Producer:
Sean Francis
Line Producer:
Supreetha Murthy
Production Coordinator:
Dan Crozier
Shoot Supervisor:
Barnes Barnsley
Shoot Supervisor:
Adam Droy

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