Creativity

Nike asks Cristiano Ronaldo, 'What have you done for us lately?'

Billboard from Wieden & Kennedy Amsterdam graces stadium at soccer star's new club

By I-Hsien Sherwood. Published on Aug 29, 2018

Editor's Pick

Cristiano Ronaldo is finally playing for Italy. This summer, the soccer star announced he was leaving Real Madrid after nine years to join Juventus, based in Turin.

The Italians have high hopes for their new catch, and want to see him repeat much of his past performance. A billboard for Nike lists off his impressive accomplishments: winning 15 trophies, scoring 573 club goals, scoring in 11 straight league games (the only player to ever do so), being named FIFA's player of the year five times.

But you're only as good as your last win. The message ends with a challenge from Ronaldo's new club and country: "Now forget it all, and do it again."

Wieden+Kennedy Amsterdam created the billboard, which was set up in Turin just before Ronaldo's first home game last weekend.

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Credits

Date
Aug 24, 2018
Client:
Nike
Executive Creative Director:
Eric Quennoy
Executive Creative Director:
Mark Bernath
Creative Director:
Evgeny Primachenko
Creative Director:
Hannah Smit
Art Director:
Zeynep Orbay
Copywriter:
Macie Soler-Sala
Group Account Director:
Kathryn Addo
Account Director:
Amber Martin
Account Manager:
Cassandre Beck
Head of Planning:
Martin Weigel
Planning Director:
Stephane Missier
Comms Planning Director:
Hillary Heath
Head of Design:
Joe Burrin
Studio Director:
Lizzie Murray
Studio Designer:
Gustav von Platen
Studio Artist:
Noa Redero
Project Manager:
Loes Poot
Business Affairs:
Michael Graves

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