Toyota Gets Religious for the Super Bowl

Spot Released Saturday Makes Lighthearted Appeal for Unity

By E.J. Schultz. Published on Feb 03, 2018

Editor's Pick

A priest, rabbi, imam and Buddhist monk walk into a football game … That's the premise of one of three Toyota Super Bowl ads.

The 60-second spot, by Saatchi & Saatchi was released Saturday and melds religion and sports to to make a lighthearted appeal for unity. The four religious figures flee their respective houses of worship in a Toyota Tundra to arrive at a football game together only to be chastised by a couple of nuns for running late.

The spot, called "One Team," will run prior to the halftime show, with an on-air introduction from NBC Sports anchor Dan Patrick. The ad joins two other Toyota ads in the game that were released Friday that carry Olympic and Paralympic themes.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Feb 03, 2018
Saatchi & Saatchi Los Angeles

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.