Dakota Johnson Gears Up for Stardom, Slowly, in Understated Vogue Film

'Fifty Shades of Grey' Actress Delays In Her Dressing Room, and Flirts With PA

Published on Jan 21, 2015

Editor's Pick

She's soon likely to be a huge star, thanks to the upcomiing "Fifty Shades of Grey" movie, but Dakota Johnson shows a certain reluctance to take the spotlight in this understated film.

Johnson (the cover star of this month's Vogue U.S.) is lounging in a dressing room, completely failing to get ready to come on set. She engages in a gently fliratious conversation with the voice of a young, British PA (played by Max Minghella), who tells her he's the "voice of her conscience." They have a brief, though charged, discussion about the meaning of time as she repeats that she'll be ready "in a minute."

The short film was directed by Iconoclast's Gustav Johansson (who also shot the brooding ad for Volvo, Vintersaga, which debuted this week on Swedish TV). While not as funny as some of Vogue's other celebrity shorts, starring the likes of Sienna Miller and Kate Winslet, it's a humorous, stylish attempt at capturing a bit of the essence of stardom.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Jan 21, 2015
Gustav Johansson

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.